The Persuaders.

In the "persuaders" clips, the main point is about trying to build loyal customers. To do this you must do things like build your product around your targets wants and needs. It makes the product an individual experience for each customer, which will not only get then to keep buying. But it will also actually make them feel like they are apart of the company.

There is a lot of competition between new and old products in the world today. To keep with your competitors you need to also keep up with the ever changing ways of advertising.For example doing more Internet based ads instead of TV based ads.