What is the major problem that causes communication problems in the communication model?
-Noise
-Encoding
-Decoding
-Clutter
What should corporate logos NOT do?
- be easily recognizable
- evoke personal feelings
- elicit consensual meaning
- make you think about its meaning
What is not one of the B2B sales types?
-straight rebuy
-crocked rebuy
-modified rebuy
-new task purchasing decisions
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