Store Blog

I took a trip to the mall to try and find a store that I had never been to. I chose Buckle since I liked how the clothes and shoes looked from the outside, but have never actually been inside before. I do not believe the store has been advertised much since I have never really heard of it before. When I walked in I was immediately greeted, but I said I was just browsing. There was only one other customer when I entered the store which may have had something to do with why I was greeted so quickly. The store was very well lit up, and had some alternative rock going. It had a really easy going feel. The clothes in the store where really cool, and some of the stuff would be things I would consider buying. The things in the store where pretty expensive and the clothes target audience seemed to be college students from the style of clothes I saw in the store.

Question For Exam 3

Which is not a person involved in media selection?

a. media planner
b. media producer
c. client
d. account executive

Nielson ratings are used mostly for?

a. TV
b. Radio
c. newspaper
d. all of the above


What are the names of some trade show attendees?

a. education seekers
b. deal seekers
c. buying team
d. power buyers


Which are types of coupons?

a. bounce back
b. instant redemption
c. cross-ruffing
d. all of the above


A “Sex in the City” storyline was used to sell what brand

a. Bacardi Rum
b. Bud Light
c. Grey Goose Vodka
d. Absolute Vodka