Which is not a person involved in media selection?
a. media planner
b. media producer
c. client
d. account executive
Nielson ratings are used mostly for?
a. TV
b. Radio
c. newspaper
d. all of the above
What are the names of some trade show attendees?
a. education seekers
b. deal seekers
c. buying team
d. power buyers
Which are types of coupons?
a. bounce back
b. instant redemption
c. cross-ruffing
d. all of the above
A “Sex in the City” storyline was used to sell what brand
a. Bacardi Rum
b. Bud Light
c. Grey Goose Vodka
d. Absolute Vodka
