Store Blog

I took a trip to the mall to try and find a store that I had never been to. I chose Buckle since I liked how the clothes and shoes looked from the outside, but have never actually been inside before. I do not believe the store has been advertised much since I have never really heard of it before. When I walked in I was immediately greeted, but I said I was just browsing. There was only one other customer when I entered the store which may have had something to do with why I was greeted so quickly. The store was very well lit up, and had some alternative rock going. It had a really easy going feel. The clothes in the store where really cool, and some of the stuff would be things I would consider buying. The things in the store where pretty expensive and the clothes target audience seemed to be college students from the style of clothes I saw in the store.

Question For Exam 3

Which is not a person involved in media selection?

a. media planner
b. media producer
c. client
d. account executive

Nielson ratings are used mostly for?

a. TV
b. Radio
c. newspaper
d. all of the above


What are the names of some trade show attendees?

a. education seekers
b. deal seekers
c. buying team
d. power buyers


Which are types of coupons?

a. bounce back
b. instant redemption
c. cross-ruffing
d. all of the above


A “Sex in the City” storyline was used to sell what brand

a. Bacardi Rum
b. Bud Light
c. Grey Goose Vodka
d. Absolute Vodka

The Persuaders.

In the "persuaders" clips, the main point is about trying to build loyal customers. To do this you must do things like build your product around your targets wants and needs. It makes the product an individual experience for each customer, which will not only get then to keep buying. But it will also actually make them feel like they are apart of the company.

There is a lot of competition between new and old products in the world today. To keep with your competitors you need to also keep up with the ever changing ways of advertising.For example doing more Internet based ads instead of TV based ads.

Blog 6

If you are a SIU student please take this survy

http://spreadsheets.google.com/viewform?formkey=cGdpM3ZvRmRndGdIOTBQZUVmN3gyZHc6MA..

RAW

I went to two RAW exibits. The first one I went to the group had caution tape and did a mock pass out. They had a sign and told people what RAW ment as well as had empty beer cans. The second group I saw was on Friday. They had a fake party set-up with music and cups and things like that. They also told people info about RAW.
I think they both did an effective job. I think everyone in our class getting the word out and informing students rasied awarness on binge drinking and the student body is now better informed.

Test questions

What is the major problem that causes communication problems in the communication model?

-Noise
-Encoding
-Decoding
-Clutter

What should corporate logos NOT do?

- be easily recognizable
- evoke personal feelings
- elicit consensual meaning
- make you think about its meaning

What is not one of the B2B sales types?

-straight rebuy
-crocked rebuy
-modified rebuy
-new task purchasing decisions

Test questions